Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- Lifestage and Special Groups
- ACORN
- Abbreviations
Summary of Key Report Findings
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- Increased Internet penetration leads to greater familiarity
- Market has contracted
- Instability within the industry
- Increased competition
- Diversification
- Still a youthful environment
- Tourists still vital
- The gender divide
- Potential users
- The future
Market Factors
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- PDI and consumer expenditure
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- Figure 1: PDI and consumer expenditure, 1998-2006
- Demographic trends
- Trends in the UK’s age structure
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- Figure 2: Structure of the UK population, by age, 1998-2006
- Socio-economic structure
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- Figure 3: Structure of the UK population, by socio-economic group, 1998-2006
- Internet penetration
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- Figure 4: British Internet penetration, Jan 2001-Jul 2003
- Profile of Internet users
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- Figure 5: British Internet usage profile, July 2003
- Time spent on the Internet – inside and outside the home
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- Figure 6: Hours spent on the Internet at home and elsewhere, Summer 2003
- PC and Internet usage
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- Figure 7: PC and Internet technology usage, July 2002-03
- Online and computer games
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- Figure 8: Games machines owned, by household, June 2002
- Figure 9: Attitudes towards video and computer games, June 2002
- Computer literacy and training
- Technological advancements are upping the competitive stakes
- Free public access
- Overseas visitors
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- Figure 10: Overseas visitors to the UK, by volume and expenditure, 1998-2003
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- Figure 11: Overseas visitors to the UK, by age, 2001
Market Size and Trends
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- Figure 12: Estimated revenue and percentage breakdown between Internet services and other products at UK Internet cafés, 2001 and 2003
- Market size by outlet numbers
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- Figure 13: Number of Internet cafés in the UK, 2001 and September 2003
- Internet cafés by location
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- Figure 14: Internet cafés in the UK, by location, September 2001 and 2003
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The Supply Structure
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- The independent sector
- Branded Internet cafés
- CommsPort
- Internet Exchange
- easyInternetCafé (eIC)
- Tesco
The Consumer
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- Internet café usage
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- Figure 15: Internet Café usage, July 2001 and 2003
- Internet usage by demographics
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- Figure 16: Internet Café usage, by gender, age and socio-economic group, July 2003
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- Figure 17: Internet café usage, by lifestage and Mintel's Special Groups, July 2003
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- Figure 18: Internet café usage by marital status, working status and terminal education age, July 2003
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- Figure 19: Internet café usage, by region and ACORN categories, July 2003
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- Figure 20: Internet café usage, by media usage, Internet usage, supermarket usage and commercial TV viewing, July 2003
- Purpose of visits to Internet cafés
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- Figure 21: Purpose of Internet café visits, by all adults and Internet café users and potential users, July 2003
- Popular purposes for visiting Internet cafés by demographics
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- Figure 22: Reasons for visiting Internet cafés, by gender, age and socio-economic group, July 2003
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- Figure 23: Reasons for visiting Internet cafés, by lifestage and Mintel's Special Groups, July 2003
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- Figure 24: Reasons for visitng Internet cafés, by marital status, working status and terminal education age, July 2003
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- Figure 25: Reasons for visiting Internet cafés, by region and ACORN categories, July 2003
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- Figure 26: Reasons for visiting Internet cafés, by media usage, Internet usage, supermarket usage and commercial TV viewing, July 2003
Consumer Attitudes and Typologies
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- Attitudes of Internet café users and potential users
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- Figure I: Attitudes of Internet café users and potential users, July 2001 and July 2003
- Popular attitudes by demographics
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- Figure II: Attitudes of Internet café users and potential users, by gender, age and socio-economic groups, July 2003
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- Figure III: Attitudes of Internet café users and potential users, by lifestage and Mintel’s Special Groups, July 2003
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- Figure IV: Attitudes of Internet café users and potential users, by region, media usage and supermarket usage, July 2003
- Consumer attitudes by reason for using Internet cafés
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- Figure V: Attitudes of Internet café users, by the most popular reasons of visiting Internet Cafés, July 2003
- Consumer typologies
- Consumer typologies by demographics
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- Figure VI: Consumer typologies, by gender, age and socio-economic groups, July 2003
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- Figure VII: Consumer typologies, by lifestage and Mintel’s Special Groups, July 2003
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- Figure VIII: Consumer typologies by marital status, working status and terminal education age, July 2003
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- Figure IX: Consumer typologies, by region and ACORN categories, July 2003
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- Figure X: Consumer typologies by media usage, Internet usage, supermarket usage and commercial TV viewing, July 2003
- Consumer typologies by usage type
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- Figure XI: Consumer typologies, by usage, July 2003
- The four consumer types and the purpose of their visit to Internet cafés
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- Figure XII: Consumer typologies, by the top five purposes of visiting Internet cafés, July 2003
The Future
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- Increased Internet penetration beneficial
- Growth of the branded sector
- But what about broadband?
- Wireless opportunity
- Expanding the customer base
- Access is now offered by other retailers
- Segmentation and diversification
Forecast
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- A population-based forecast
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- Figure 27: Forecast of potential target market, 2003-07
- Higher levels of Internet penetration bad for business…
- …but diversification and segmentation will be key growth drivers
- Expanding consumer base a must
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