Table of Contents
Overview
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- What you need to know
- Covered in this Report
Executive Summary
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- Consumer technology products – In-home entertainment
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- Figure 1: Household ownership of televisions, July 2016 and September 2016
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- Figure 2: Household ownership of in-home entertainment products, January 2012-September 2016
- Consumer technology products – Computing and gaming
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- Figure 3: Household ownership of computers, January 2012-September 2016
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- Figure 4: Formats of desktop and laptop computers have in household, September 2016
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- Figure 5: Ownership of static and portable games consoles, December 2013-September 2016
- Consumer technology products – Mobile phones and other portable devices
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- Figure 6: Ownership of mobile phones, January 2012-September 2016
- Figure 7: Ownership of other portable devices, June 2013-September 2016
- Internet access methods
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- Figure 8: Devices used to access the internet in the last three months, June 2013-September 2016
- Online activities
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- Figure 9: Online social & content creation activities in the past three months, December 2015-September 2016
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- Figure 10: Online news & entertainment activities done in the past three months, December 2015-September 2016
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- Figure 11: Online brand or product-related activities done in the past three months, December 2015-September 2016
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- Figure 12: Online retail, finance and information-related activities in the past three months, December 2015-September 2016
Consumer Technology Products – Overview
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- Household ownership of consumer technology products
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- Figure 13: Household ownership of consumer technology products, April 2016-September 2016
- Personal ownership of consumer technology products
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- Figure 14: Personal ownership of consumer technology products, April 2016-September 2016
- Planned purchase or upgrade of consumer technology products
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- Figure 15: Plans to purchase or upgrade consumer technology products (at any point in the future), April 2016-September 2016
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- Figure 16: Plans to purchase or upgrade consumer technology products, by timescale, September 2016
In-home Entertainment
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- One in ten households is now 4K-ready
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- Figure 17: Household ownership of televisions, July 2016 and September 2016
- Figure 18: Plans to purchase or upgrade televisions, by timescale, September 2016
- Lack of content more of a frustration for owners than a barrier to purchase
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- Figure 19: Agreement with selected attitudes (any agree) towards 4K TV, by ownership of and interest in 4K TVs, June 2016
- Owners of consoles, Blu-ray players and home cinema systems are stand-out 4K targets
- Connecting high-earners with an improved experience
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- Figure 20: Household ownership of in-home entertainment products, January 2012-September 2016
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- Figure 21: Plans to purchase or upgrade in-home entertainment products, by timescale, September 2016
Computing and Gaming
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- Tablet ownership levelling off around 60%
- Converged form factors on the rise but it’s still early days
- AIO and SFF desktops remain primarily niche, premium products
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- Figure 22: Household ownership of computers, January 2012-September 2016
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- Figure 23: Formats of desktop and laptop computers have in household, September 2016
- Few households are tablet-only
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- Figure 24: Combinations of computer types have in household, September 2016
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- Figure 25: Plans to purchase or upgrade computers, by timescale, September 2016
- PS VR key for Q4 console sales
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- Figure 26: Ownership of static and portable games consoles, December 2013-September 2016
- Figure 27: Plans to purchase or upgrade games consoles, by timescale, September 2016
Mobile Phones and Other Portable Devices
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- Premium competition increasing in a saturated smartphone market
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- Figure 28: Ownership of mobile phones, January 2012-September 2016
- Figure 29: Plans to purchase or upgrade mobile phones, by timescale, September 2016
- Smartwatch market still waiting for take-off
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- Figure 30: Ownership of other portable devices, June 2013-September 2016
- Figure 31: Plans to purchase or upgrade e-readers and smartwatches, by timescale, September 2016
Internet Access Methods
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- PC internet access dropping off among 25-34s
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- Figure 32: Devices used to access the internet in the last three months, June 2013-September 2016
- Infrastructure could be holding back smartphone access
Online Activities
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- Communication, sharing and content creation
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- Figure 33: Online social & content creation activities in the past three months, December 2015-September 2016
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- Figure 34: Social online activities performed in the past three months, by device, September 2016
- Entertainment & news
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- Figure 35: Online news & entertainment activities done in the past three months, December 2015-September 2016
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- Figure 36: Online news & entertainment activities done in the past three months, by device, September 2016
- Brand interactions, reviews and comparisons
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- Figure 37: Online brand or product-related activities done in the past three months, December 2015-September 2016
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- Figure 38: Brand/product-related online activities performed in the past three months, by device, September 2016
- Retail, finance and information
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- Figure 39: Online retail, finance and information-related activities in the past three months, December 2015-September 2016
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- Figure 40: Brand/product-related online activities performed in the past three months, by device, September 2016
Messaging Apps
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- Facebook Messenger edging out WhatsApp
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- Figure 41: Messaging apps used regularly on smartphones in the last three months, September 2016
- More than eight in ten users go beyond the basics
- Emojis emerging as a universal language
- Women share pictures; men share information
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- Figure 42: Activities done via messaging apps on smartphones in the last three months, September 2016
- Companies pushing new features in 2016
- Appeal of convenience could overcome initial concerns
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- Figure 43: Most useful features of messaging apps, September 2016
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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