Vitamins Minerals and Dietary Supplements - UK - May 1999
Vitamins Minerals and Dietary Supplements - UK - May 1999

Do modern diets provide all we need to sustain a healthy and enjoyable life? With an excess of highly processed food and ever increasing demands on our bodies, many suggest that it is necessary to supplement food intake. The market for vitamins, minerals and dietary supplements remains one of the largest OTC healthcare markets in the UK with sales in 1998 of £340 million. Vitamins Minerals & Dietary Supplements examines trends ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Market Background
Market Size and Trends
Market Segmentation
Distribution

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Advertising and Promotion

Other

Introduction and Abbreviations
The Supply Structure
The Future
Forecast