Attitudes towards Low- and Non-alcoholic Drink - UK - February 2017
Attitudes towards Low- and Non-alcoholic Drink - UK - February 2017

“Consumers have been cutting back on the amount of alcohol they drink for financial and health reasons and this presents a big opportunity for low-alcohol and non-alcoholic/alcohol-free beers, ciders and wines. Negative taste perceptions, low product visibility and limited promotional support are still holding the market back from realising its full potential.”

–    Richard Caines, Senior Food & Drink Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Limiting or Reducing Drinking Alcohol
Choice of Drinks on Different Occasions When Limiting or Reducing Drinking Alcohol
Knowledge of Guidelines on Alcohol Consumption Limits
Usage of Different Types of Beer, Cider and Wine
Factors That Would Encourage Drinking of Low-Alcohol or Non-Alcoholic/Alcohol-free Drinks
Behaviour and Preferences in Relation to Drinking Alcohol

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Launch Activity and Innovation

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information