"Retailing used to be so simple. If shop keepers wanted to increase sales, they cut their prices, putting their goods within reach of people who previously could not afford them."

Financial Times 14/05/99

Longer opening hours, genetically modified foods, mergers and the introduction of new products such as electrical goods and clothing (Asda already sells more clothes than New Look or River Island) have changed the face of the food retailing industry almost beyond recognition. Mergers and consolidation are the current hot topics with the proposed Asda and Kingfisher merger due for completion, along with constant speculation regarding key players tie ups. Will the further consolidation and globalisation of retailing (think Wal mart, Ahold) pose problems for UK retailers, and how will they react?

Are loyalty schemes the best way to keep consumers in your shops or is it simply low prices that work best? In such a fast moving environment where consumers face more choice than ever, Food Retailing brings you the most up-to-date research that will help shape your future marketing strategies? This report looks at all the crucial issues in today's food retailing environment establishing: Are local community and recycling projects well received? Do shoppers change venues to take advantage of special offers? Combined with extensive profiles of all the key players, Food Retailing will ensure you know both what's in store and what should be in your stores.