Sports Fashion - UK - December 2017
Sports Fashion - UK - December 2017

“As the clothing market struggles due to consumers reaching ‘peak stuff’, sports fashion defies this and continues to gain momentum. Thanks to the popularity of the health and fitness market there is continued demand for trend-led sports apparel, with more non-specialists getting in on the action.”

– Chana Baram, Retail Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Reasons for Purchasing Sportswear
Sports Clothing and Footwear Categories Purchased
Where People Shop for Sportswear
Consumer Interest in Innovations
Consumer Behaviour towards Sportswear

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies – What You Need to Know
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information