Natural, Organic and Ethical Toiletries - UK - December 2017
Natural, Organic and Ethical Toiletries - UK - December 2017

“Ethical considerations are very closely connected to perceptions of natural/organic, with consumers associating brands with a strong natural/organic positioning as being ethical. Ethics are important to the consumer particularly when using a brand for the first time, highlighting the importance of brands promoting their ethical credentials to win new consumers. There is, however, confusion in both sectors as consumers struggle to understand how natural/organic or ethical a ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Purchase of Natural/Organic Toiletries
Reasons for Purchasing Natural/Organic Toiletries
Natural/Organic Indicators
On-Pack Natural/Organic Indicators
Attitudes towards Natural/Organic Toiletries
Visual Perceptions of Natural/Organic Toiletries
Ethical Toiletries

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information