Middle Adulthood and Health - US - December 2017
Middle Adulthood and Health - US - December 2017

Middle aged adults (aged 45-64) make up an important, yet often overlooked, portion of the US population, and by 2022 will account for 24% of the total US population. Today’s middle agers focus on improving their adherence to healthy behaviors, remain dedicated to the essentials of health management, and pay minimal attention to health fads. There’s a tipping point for health issues in middle age, which influences health ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Middle Adulthood by the Numbers
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Health Status
Health Issues
Health Management Tools
Valuable Sources of Information
Health Management Attitudes
Behaviors when Managing Health

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Initiatives – What You Need to Know
Middle Adulthood Health Themes
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Key Players
Appendix – The Consumer