Cooking Enthusiasts - US - November 2017
Cooking Enthusiasts - US - November 2017

"In 2017, Cooking Enthusiasts account for 46% of adults aged 18+, or about 115 million people. These adults have at least basic cooking skills, like or love cooking, and cook because they want to rather than because they have to. Innovation and competition in grocery retailing, along with low food prices,  have made cooking at home cost-effective. However, while saving money is a motivation for cooking, Cooking Enthusiasts are more ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What you need to know
The Cooking Enthusiasts Market
Cooking Segments
Market Factors
Market Perspective

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Cooking Habits – Frequency, Enjoyment, Skills, and Motivation
Motivations for Cooking at Home
Appliances Used to Cook
Use and Interest – Meal Kits and Grocery Delivery Services
Attitudes toward Groceries and Grocery Shopping
Attitudes toward Food Prep
Attitudes toward Spices and Seasonings

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Now?
What’s New?
Spotlight: Meal Kit and Grocery Delivery Services

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market