"The market for frozen breakfast foods has entered into a relatively stable period of stagnation, with frozen handheld options managing a degree of growth, as they cater to consumer demand for easy-to-use and portable breakfast foods. Interestingly, a chief competitor to the category, restaurant breakfast menus, may well be encouraging consumers to view breakfast foods as an any-time-of-day meal, a notion which retail brands could leverage to increase usage of ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Key Players – What You Need to Know
Company and Brand Sales of Frozen Breakfast Foods
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Consumption of Frozen Breakfast Foods
Purchase Location
Reasons for Consumption
Important Low-in Attributes
Increasing Purchase
Opinions of Frozen Breakfast Foods
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix—Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
Appendix – The Consumer
30th April 2018
“Options high in fiber and/or protein could leverage not only each’s relatively healthy reputation, but they could capitalize on consumer interest in filling and quick options for the morning meal.” 
31st January 2018
“A strong focus on Southwest flavors could lure more consumers to the frozen breakfast aisle and, if done well, could lead those consumers to other frozen options, whether breakfast or other dayparts.”
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Handheld options cater to portability demand
