Marketing to Sports Fans - US - September 2017
Marketing to Sports Fans - US - September 2017

"85% of US adults follow at least one sport. The most passionate sports fans, Avid Fans, almost never miss a game/event for the sport/team they follow and account for more than half of sport fans (43%) or 109 million adults. America’s sport of choice is football, which attracts the most fans and generates the greatest annual revenue. Despite improvements to give fans wider access to games/events ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size
Who Are Sports Fans?
Key Demographics of Avid Fans by Sport
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Sports Followed
Devices Used to Watch Sports
Platforms Used to Watch Sports
Places Where Sports Are Watched
Concurrent Sports Viewing Activities
Food-related Behaviors
Viewing-related Behaviors
Social-related Behaviors
Traditional Sports Alternatives: Fantasy and eSports
Attitudes: Sports and Travel
Attitudes: Passion for Sports
Attitudes: Issues for Sports Fans

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer