Social Networking - Ireland - May 2017
Social Networking - Ireland - May 2017

“Irish consumers are warier of fake news compared to 12 months ago. This indicates that they are becoming increasingly sceptical of content posted to social networks and they think these platforms need to do more to prevent fake news from spreading. Improving detection and removal processes will help social networks to reduce the amount of fake news circulating on their platforms and thus maintain their credibility among consumers as a ...

more
Report Price:
£1095.00
|
$1478.58
|
€1232.31
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Drivers
Market in Context

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of Social Networking Sites
Usage of Media Networking Sites
Usage of Messenger Apps
Type of Content Shared and Liked on Social and Media Networks
Interaction with Social and Media Networks
Attitudes towards Social and Media Networks

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Competitive Strategies – Key Players

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information