"The soup category continues to struggle, driven by sales declines in RTS (ready-to-serve) wet and condensed soup. Despite the maturity of the category there are opportunities for growth. Refrigerated soup may find continued success, as consumers are ditching the center of the store for the perimeter in hopes of finding products they may perceive as fresh and healthy. Soups that use recognizable ingredients, highlight free-from claims, and innovate in exciting ...
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Soup Purchase
Soup Behavior
Soup Attributes
Soup Attitudes
Refrigerated and Frozen Soup Attitudes
Soup Innovation
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of Soup
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – CHAID
Appendix – The Market
Appendix – Key Players
13th February 2018
“Soups may offer different health and functional benefits that consumers value, such as immune support or antioxidants. Brands of soup that can effectively communicate on packaging the added functional benefits that come along with the healthy and recognizable ingredients the product is made with may capture consumers’ attention.” – Soup ... 
27th November 2017
“Finding the right balance between taste and health will be key for brands looking to offer healthier options in the category. Alternative means of communicating health such as clean and simple packaging and ingredient statements may convey an inherent healthfulness.” – Soup – US, June 2017
|
Struggling category kept afloat by small segments
