"As the foodservice landscape shifts, fast food restaurants are trying to find a balance between tradition and innovation. The core reasons consumers visit fast food restaurants have remained fairly stable; however, innovation in technology and new forms of competition create different levels of expectation from consumers. Fast food operators consistently have to determine when it’s smart to innovate and when it’s best not to. "
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Visitation by Chain
QSR Beverage Preferences
Satisfaction across QSR Chains
Trust toward Menu Item Claims
Attitudes toward QSRs
QSR Menu Preferences
A Look into Millennials
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Trends – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
Appendix – Key Driver Analysis
26th January 2018
“As part of a push toward an upgraded dollar menu, Taco Bell announced french fries with a signature Taco Bell flavor twist are coming to the menu in late January.” 
26th October 2017
“When a popular TV show brought interest back to a long-forgotten LTO, McDonald’s had a clear opportunity to build buzz around a new menu item. Unfortunately, McDonald’s underestimated the popularity of the LTO and left many customers upset.”
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Discount supermarkets receive modern, health forward updates
