"The cracker category continued to post modest growth in 2016, but was up only 0.8% from the same time period in 2015. The category benefitted from increased consumer activity in snacking and from its existing reputation for being a healthy and easy to enjoy snack. Snacking innovation from a number of other categories is stepping up the competitive pressure on the cracker category. Continued growth of the category will ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Cracker Purchase
Cracker Attributes
Behaviors Related to Crackers
Attitudes about Crackers
Cracker Usage
Innovation Potential
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Brand Sales of Crackers
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – TURF Analysis
Appendix – Market
Appendix – Key Players
11th October 2017
“To remain top-of-mind, cracker brands will need to continue to innovate with diverse flavors, interesting alternative bases, and convenient packaging to combat competitive pressures from BFY and other snack items.” – Crackers – US, January 2017 
24th May 2017
“To remain top-of-mind, cracker brands will need to continue to innovate with diverse flavors, interesting alternative bases, and convenient packaging to combat competitive pressures from BFY and other snack items.” – Crackers – US, January 2017
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Cracker sales slow in 2016
