The Protein Report: Meat Alternatives - US - January 2017
The Protein Report: Meat Alternatives - US - January 2017

"Protein alternatives fall into two camps: eggs and everything else. Eggs are nearly universally consumed and have the advantage of a host of health benefits to appeal to consumers. Despite being vilified at one time as being unhealthful, their protein and “good” cholesterol content are now driving many health-based purchases. Meat alternatives, on the other hand, remain something of a niche market and may well require efforts to educate consumers ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Consumption of Eggs, Egg Substitutes
Consumption of Meatless Alternatives
Consumption of Tofu/Tempeh/Seitan
Reasons for Meat Alternative Consumption
Uses for Meat Alternatives
Desired Attributes in Meat Alternatives
Opinions of Meat Alternatives
Applications for Meats/Meat Alternatives

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Appendix – Correspondence Analysis Methodology
Appendix – TURF Analysis Methodology