“While it might be tempting for supermarkets to renew hostilities in their milk price wars as household disposable incomes come under pressure, this could prove a double-edged sword. Many shoppers see milk price cuts as disadvantaging farmers and are consequently prepared to boycott milk from a supermarket seen to be undertaking these. However, consumer interest in farmers’ pay also means that those companies able to demonstrate good credentials here stand ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Milk
Usage of Cream
How Much Consumers are Prepared to Pay for Milk
Behaviours Relating to Milk, Dairy Drinks and Cream
Attitudes towards Milk, Dairy Drinks and Cream
Qualities Associated with Selected Milks and Dairy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
22nd January 2018
“Single-serve formats such as the M&S clotted cream are a means for companies to address the shelf-life concerns that act as a deterrent for cream uptake. Marketing these as helping to combat food waste would be a timely move given the media and Government focus on the issue.” 
18th September 2017
“The new launch’s claim to improve sleep is a rare example of a functional claim within milk drinks, and should enable it to appeal to an adult audience. Meanwhile, its emphasis on its simple and natural ingredients also provides potential cues for makers of standard dairy drinks to follow.”
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Shoppers' concerns over farmers' pay make it imperative for retailers to make good supplier relations tangible on-pack
