“In an increasingly competitive toy market, toy specialists need to do all they can to stand out from generalists. Given that almost two fifths of shoppers have visited a store before buying a toy and parents view shopping trips as a way of bonding with their kids, there are more opportunities for toy retailers to make the in-store shopping experience more fun in order to encourage families to see them ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Where People Buy Toys
Factors Influencing Toy Purchasing
How People Research a Toy Purchase
Attitudes towards Toys and Games
Buying Toys at Christmas
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Space Allocation Summary
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
29th January 2019
“This year’s Toy Fair showed that classic toys and games continue to reign, while trends from 2018 are still going strong. However, there were also new innovations to come out of the UK’s largest toy and game trade show as well as some rather old-fashioned, persisting stereotypes.” 
31st October 2017
"However you look at it, filing for protection under chapter 11 (the US version of what would be called administration in the UK) is seen as a sign of severe distress. In theory it gives a company breathing space to embark on a major restructuring. But in this case ...
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How has the toy market performed over the last year?
