“Signalling a warning to the snacks market, cutting back on snacks is seen widely by people as an easy way to reduce their calorie intake and to feel as though they are taking action on health.
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Snack Usage
Behaviours Related to Snacking
Attitudes towards Snacking
Attributes Sought for Snacking Occasions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Drivers
Appendix – Launch Activity and Innovation
18th January 2018
“The January launch of four new snack ranges supported by a major sampling campaign shows Graze’s determination to boost sales on the back of consumers’ New Year healthy-eating resolutions.” 
31st October 2017
“Break Bar is the latest addition to the Cadbury biscuits range. It is looking to inject new life into the biscuit bar segment with a single-serve product ideal for eating on-the-go, but faces competition from other new products offering sweet snacking solutions.”
|
Smaller formats offer portion control and permissibility to allow snackers to stay in the market 
