Soap, Bath and Shower Products - UK - February 2017
Soap, Bath and Shower Products - UK - February 2017

“The soap, bath and shower market continues to be hindered by decreasing product usage, with competitive pricing strategies having a greater influence than new product innovations. There are, however, opportunities in the market to encourage trading up, such as focusing on lifestyle trends to promote the emotional and functional benefits of products, as well as product developments that emphasise convenience.”

– Aidan Coen, Research Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Product Usage
Changes to Bathroom Routines
Lifestyle and Bathroom Routine
Interest in Innovation
Attitudes towards Soap, Bath and Shower Products

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information