“Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to alternative sugar substitutes and to less sweet-tasting products also gives scope for companies to explore a wide range of options to achieve the desired sugar reductions.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size, Segmentation and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Concerns about Ingredients in Food and Non-alcoholic Drink
Sugar-related Behaviours
Likelihood to Buy Reduced Sugar Food and Drink Products
Preferred Alternatives to Refined White Sugar
Attitudes towards Sugar and Sweeteners in Food and Drink
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Launch Activity and Innovation
25th October 2017
“Cutting the sugar in Disney celebration cakes by 40% not only undercuts PHE’s 2020 sugar reduction target, but puts Finsbury at the forefront of low-sugar cake innovation. Living up to consumers’ taste expectations will however be key for this type of innovation to disrupt the market.” 
15th September 2017
“Naturya’s use of agave syrup and ‘superfood’ ingredients in its new conserves should appeal. However, the growing presence of low- and reduced sugar sweet spreads means the brand must make the case for why its products are worth paying more for.”
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Consumers’ amenability to less sweet tastes allows manufacturers options to cut sugar without replacing
