What you need to know
Social networking continues to be a popular activity among Irish consumers. Facebook remains the social network of choice in Ireland while Facebook Messenger is the most popular messaging app. On the other hand, YouTube is the most used media network while dating apps and websites have little appeal, with few Irish consumers regularly logging on to these platforms.
Social media is being used as an information source. Irish consumers see these platforms as a good resource for brand and company information and are using social networking sites to check regional issues. Awareness of trolling and cyberbullying has increased among Irish consumers, likely due to the media attention and high-profile campaigns aimed at tackling online abuse.
Continuing to improve reporting features and removal processes for abusive accounts can help social networking sites improve the user experience, attract new users and boost the appeal of these platforms to advertisers.
Issues covered in this report
This Report will examine online social media in Ireland through discussing what is influencing or impeding its growth on the island. Furthermore, this Report will look at social and media networking sites, messaging apps and dating apps and websites:
Social networking sites such as Facebook, Twitter and Google+, where the main aim is to interact with people.
Media networking sites such as Pinterest, YouTube and Instagram, where the main aim is to view, read, watch or create media content.
Messaging apps such as Viber, Snapchat and WhatsApp which enable users to send text, images, video and messages to one another.
Dating apps and websites such as Tinder, Grindr and match.com which enable users to chat, view and meet potential romantic partners.
