What you need to know
The beauty supplements category has seen a lot of activity in recent years, as well as being a point of focus in the media. Although a level of scepticism associated with beauty supplements exists in the category, with 37% of people agreeing that regular vitamins can be just as effective at improving the appearance of skin, hair and nails, the rise in formats mimicking food may help to make the category appear more ‘natural’.
Price remains a barrier to purchase, with 47% of people agreeing that beauty supplements are over-priced, however the launch of mass market brands such as Bella Berry could help to make the category more accessible to a wider range of people.
Products covered in this report
This report focuses on ‘beauty supplements’, which predominantly claim to provide a benefit to external appearance when ingested, in particular in regard to:
Enhancing skin condition/texture
Enhancing hair condition/texture/density
Enhancing/strengthening the nails
Providing a tanning effect.
Formats include capsules or pills, as well as drinks such as beauty shots.
