“Durex is by far the dominant player in the market. Far from resting on its laurels, however, the brand consistently aims to instil in young adults the importance of safe sex, with initiatives that leverage the cultural themes and media most resonant with this group. To an extent, this is helping to plug the gap left by cuts to government funding for sexual health services, although a greater focus on ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Sexual Behaviours
Use of Contraceptives
Views on Condoms
Behaviours and Attitudes around Unprotected Sex
Attitudes towards Sexual Health
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – The Market
Appendix – Companies and Brands
31st July 2018
“Ovulation tracking apps have gained in momentum, with the technology allowing users to conveniently tell when they can and can’t conceive. However, belief that they could be used as reliable contraception may still be wide of the mark, with the ASA investigating potential overclaims by one high-profile brand.” 
30th December 2017
“Condom brands need to learn to speak the language of young adults, both to combat the rise of STIs among 16-24s, and also to close a large gap in condom usage in that age group.” |
‘It won’t happen to me’
