“Increased NPD and investment in marketing helped return healthy growth to the vitamins and supplements market in 2015. Demographically positioned vitamins proved among the biggest success stories of the year, reflecting consumer demand for more targeted health solutions and indicating that brands could generate more interest in the category by exploring more specific gender- and age-related claims.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage and Frequency of Vitamins and Supplements
Barriers to Using Vitamins and Supplements
Usage Motivations
Trust in Vitamins and Supplements
Perceptions of Vitamin and Supplement Formats
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Key Players
Appendix – The Consumer
7th July 2017
US-based biotech company Inhale Health is introducing VitaminVapor, an inhalable multivitamin. With E-cigarettes usage showing little change in recent years, innovating to delivering new benefits could be a way to ensure brands remain relevant. 
30th April 2017
“The trend for elimination diets has boomed in recent years, as dieters look to remove certain food groups to improve their health. However, with evidence suggesting that this could mean that people are missing out on important vitamins, there is an opportunity for the supplements market to step in.”
|
Exploring more specific demographic issues
