“The grocery sector in Spain continues to be dominated by a small number of leading retailers, with Mercadona the biggest player in the market. Mercadona not only attracts consumers with quality and clear pricing, but also has a strong own-brand proposition. However, the market is becoming increasingly competitive. To offset pressure from discounters and Amazon, retailers need to tap into the opportunity provided by online to stay competitive.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Spending and Inflation
Sector Size and Forecast
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need To Know
Who Shops for Groceries
How They Shop for Groceries
Where They Shop for Groceries
Reasons for Shopping at Most-Used Retailer
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Leading Players – What You Need to Know
Leading Players
Market Shares
Online
Aldi
Auchan
Carrefour
Dia
Mercadona
Schwarz Group (Lidl, Kaufland)
Spar International
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
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Strengthening multichannel offer
