“Homemade food continues to dominate usage, offering parents a cheaper way to feed their child as well as control over ingredients. This poses a threat to the baby food and drink market. Brands and own-labels can play a role in helping self-sufficiency, through sharing their expertise for example in online tutorials. This can position them as empowering parents but also offers a means for them to show how they can ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Baby Food Usage
Factors Influencing Purchasing of Baby/Toddler Milk
Factors Influencing Purchasing of Baby/Toddler Food
Attitudes towards Baby/Toddler Food
Attitudes to Baby/Toddler Food and Drink
Qualities Associated with Baby/Toddler Food
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Launch Activity and Innovation
Appendix – Advertising and Marketing Activity
Appendix – Market Size and Forecast
20th December 2016
"Private labels have stepped up NPD in baby food and drink, signalling that they are gaining traction where they have traditionally played a minority role." 
19th August 2016
"Interest in health-boosting foods is higher than average among parents of children aged 5 and under, with this group keen to jump on health trends and pass such benefits on to their children."
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An emphasis on convenience should provide a tangible benefit for parents
