"Despite being a staple product for many consumers, the total sales of poultry are down due to decreases in both poultry prices and total volume sold due to the rapidly falling price of beef. Poultry manufacturers need to focus on the many benefits poultry has over other proteins and develop products that appeal to both experienced and inexperienced home cooks."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market - What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Poultry Purchases
Poultry Claims
Price Sensitivity Analysis
Poultry Perception
Poultry Product Interest
CHAID Analysis: Poultry Meal Kits
Poultry Statement Agreement
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Poultry
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Consumer
Appendix – CHAID
13th July 2017
“Not only are poultry burgers trending in foodservice they are also becoming more complex. This presents an opportunity for retailers to market value-added poultry burgers or signature frozen poultry burgers.”
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Poultry sales are stagnant
