“The babies’ and children’s nappies and wipes market continues to see sales declines as parents switch to discounters for cheaper purchases. While branded innovation returns in 2015, the slowing birth rate means the market is not expected to return to growth. Babies’ and children’s personal care products have fared better in 2015, with concern over ingredient safety seeing parents happy to pay more for quality.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Product Purchase and Usage
Buying Behaviours
Care Routines
Attitudes towards Babies’ and Children’s BPC Products
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Companies and Brands
27th May 2016
“Iceland is the latest brand to tap into the vlogging trend, with Channel Mum providing a platform for the retailer to change perceptions around frozen food and its own reputation.” 
26th May 2016
“Harrods’ new Men’s Advisers service provides a perfect blueprint for retailers in the beauty and personal care sector looking to drive engagement with with male shoppers”.
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Dads taking a more proactive role in buying for baby
