Breakfast and brunch has gained attention from both chefs and consumers, as a number of chains have revamped or expanded their morning menus. While consumers tend to eat breakfast at home, many diners report buying breakfast at restaurants more often compared to just a year ago. Though there is a lot of competition for breakfast, there is still plenty of opportunity, as consumers are interested in a variety of breakfast ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Breakfast Foods Consumed AH versus AFH
Important Breakfast Factors
Restaurant Visitation for Breakfast
Restaurant Breakfast Changes in Behavior
Breakfast Menu Interest
Restaurants and Cage-Free Eggs
Breakfast versus Brunch Menu Items
Brunch Perceptions and Attitudes
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Breakfast/Brunch Restaurant Profiles
MMI Analysis
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer
14th March 2017
“Bob Evans adding brunch options is part of a growing trend of legacy FSRs chains looking to brunch as an opportunity for growth.” 
28th November 2016
“QSR breakfast has become ultra-competitive and chains are trying to set themselves apart through unique offerings. Brunch menu items may be the next area of innovation among QSR chains.”
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Restaurants battle for breakfast
