"Consumers have more loyalty accounts than ever before, which means they’re also starting to feel pressure from an overabundance of choice. Retailers are therefore challenged to streamline the shopping and loyalty experience without completely disrupting the core experiences that they’ve built their brands on."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What you need to know
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Retailer Loyalty Program Participation
Loyalty Programs’ Impact on Shopping Behavior
Relationship Between Loyalty Programs and Retail Brands
Attitudes toward Loyalty Programs
Participation in Select Retail Loyalty Programs
Features that would Encourage Loyalty Program Participation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
15th March 2017
“Consumers have more loyalty accounts than before, but it’s often overwhelming to manage their rewards. While many consumers feel retailers need to offer rewards to be competitive, many are also frustrated with rewards and promotions that are irrelevant to them. “ 
21st December 2016
“Most successful loyalty programs have had some overlap with digital services, whether by allowing consumers to manage their accounts online or actually earn and spend rewards via the brand’s online store. There will be an increasing focus on digital services, such that consumers will expect these services for programs moving ...
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Average number of loyalty accounts tops 10 memberships per consumer
