"Total retail sales of CSDs (carbonated soft drinks) remained flat from 2015 to 2016 estimate – the result of a shift in consumer preferences for BFY (better-for-you) beverages; backlash from artificial ingredients and sweeteners, and high sugar content; and increasing competition from other drink innovations entering the market."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Volume Consumption versus Consumer Base
Classic Carbonated Soft Drink Consumer
Natural Carbonated Soft Drink Consumer
Craft Carbonated Soft Drink Consumer
Impact of Taste, Refreshment, Health
Replacement, Concerns
Daypart
Activity
Usage with Meals, as Mixers
Ideal Flavor
Ideal Sugar/sweetener
Ideal Functions/benefits
Ideal Packaging
Ideal Carbonated Soft Drink Creation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Carbonated Soft Drinks
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
31st August 2016
“Today’s health-centric market has conditioned consumers to want to live healthier lifestyles and eat and drink BFY (better-for-you) products. Functionality is one way to evolve beverages, and a BFY drink may help struggling categories, like CSDs (carbonated soft drinks), increase their relevance toward consumers.” 
2nd June 2016
“Natural/craft carbonated soft drinks and better-for-you, premium carbonated beverages have encouraged consumers to expect more from CSDs. Many drinkers are looking for a healthier or culinary beverage experience, giving rise to greater interest in and launches of craft sodas.”
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Diet carbonated soft drinks struggle, overall category sales flat
