Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and more consumers are lured by the convenience of online shopping. Traditional home furnishings retailers do need to be more aggressive at protecting ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Timing of Last Purchase
Repertoire analysis and consumer segmentation
Home Décor Items Purchased
Reasons for Buying Home Décor
Method of Purchasing
Retailers Shopped for Home Décor
Influencers
Attitudes and Behaviors toward Buying Home Décor
Style Preferences
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
1st March 2017
“Many shoppers in the home décor category are willing to invest in higher priced items if they can ensure they’re of high quality. Retailers should look for opportunities to highlight the quality of merchandise. Consumers see value in having the option to personalize or customize, and companies that ... 
31st October 2016
“It’s challenging to change a fundamental part of a company’s value proposition. Bed Bath & Beyond’s proposed test is a risky one should it mean eventual elimination of its 20% off coupons. The company does have to evaluate its options if it believes the current approach is no longer sustainable ... |
Outlook positive for home décor market
