Marketing to Millennials - US - May 2016
Marketing to Millennials - US - May 2016

"Although this generational group spans nearly two decades, making it hard to understand what a “typical” Millennial looks like, hallmarks of this group include their support of social change, and changing family dynamics; their penchant for selective spending in which they will scrimp in some areas only to splurge on others; and their reliance on technology countered by an equally compelling desire to “switch-off.”"

more
Report Price:
£3254.83
|
$4395.00
|
€3662.99
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Millennial Market – What You Need to Know
The Millennial Generation by the Numbers
Key Trends – What You Need to Know
What’s Working
What’s Not Working
What’s Next

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
How Millennials Perceive Themselves and Their Generation
Planning for the Future
How Millennials View Society
Keeping up with Trends
Millennial Behaviors
Millennial Marketing Preferences
Attitudes toward Shopping, Trends, and Advertising
How Lottery Winnings Would Be Spent
Willingness to Purchase Online
Millennials’ Perceptions of Quality

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market