Growth of the overall feminine care products market has been marginal in recent years, as it faces several challenges. Women are having fewer, lighter periods, contributing to declining usage of sanitary protection, specifically tampons. However, an aging population and increased interest in cleansing products bodes well for the adult incontinence and feminine hygiene segments of the category. Discussions about menstruation and bladder leakage are also becoming less taboo, empowering women ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Menstruation Experience
Sanitary Protection and Hygiene Product Use
Bladder Leakage Experience
Adult Incontinence Product Use
Feminine Care Product Usage Occasions
Attitudes toward Sanitary Protection Products
Attitudes toward Feminine Hygiene Products
Attitudes toward Adult Incontinence Products
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Feminine Hygiene and Sanitary Protection Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
30th December 2016
“Diva International is offering innovative sanitary protection products that deliver on the demand for eco-friendly and safe products for women.” 
9th September 2016
“A new partnership between organic tampon company Cora and Target will expand the brands reach and likely appeal to women concerned about chemicals used in sanitary protection products.”
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Sales of sanitary protection products stagnate
