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Tea & RTD Tea - US - July 2015
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Tea & RTD Tea - US - July 2015
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors

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Tea & RTD Tea - US - July 2015
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Total Tea Consumption
RTD Tea
Bagged/Loose Leaf Tea
Consumers’ Ideal RTD Tea
Ideal Tea Categorization and Usage
Optimal Target for an Ideal “Relaxing” RTD Tea
Purchase Location

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Tea & RTD Tea - US - July 2015
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
Manufacturer Sales of Tea and RTD Tea
What’s Working?
Who’s Struggling?
What’s Next?

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Tea & RTD Tea - US - July 2015
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Correspondence Analysis
Appendix – CHAID Analysis
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What you need to know

The tea and RTD (ready-to-drink) tea category has experienced stellar growth in recent years, the result of growing interest in health and wellness and greater availability in both bagged/loose leaf and RTD teas.

Total retail sales of tea are expected to continue upward through 2020 as consumers search for BFY (better-for-you) beverage options, growing 19.7% from 2015-20 to $8.5 billion. The RTD and bagged/loose leaf tea segments are both strong growth areas. Opportunities exist in the $7 billion category with premium RTD teas and teas that highlight de-stressing qualities.

Definition

For the purposes of this report, Mintel has used the following definitions: Bagged/loose leaf teas include any form of dried tea leaves sold at retail, including but not limited to those measured in bags or pods from any material source and in any size, loose leaf, and/or powdered. Canned/bottled teas are shelf stable RTD teas that are typically single-serve. Refrigerated teas are RTD teas that require refrigeration after bottling, typically sold in multiserving sizes.

This report divides the market into four segments:

  • Canned/bottled RTD tea

  • Refrigerated tea, which includes kombucha

  • Bagged/loose leaf tea, which includes powdered

  • Single-cup tea

The market size in this report differs from Tea and RTD Tea – US, July 2014:

  • Instant tea is now excluded, covered in Non-Alcoholic Water Enhancers – US, March 2015.

  • The single-cup tea segment is separated from the bagged/loose leaf tea segment.

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