Table of Contents
Executive Summary
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- The market – Christmas 2014
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- Figure 1: UK retail sales growth, 2014
- Online
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- Figure 2: All online sales as % all retail sales, 2010-14
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- Figure 3: Online sales by sector, 2014
- Leading retailers’ performance
- The consumer
- Who bought what and where?
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- Figure 4: Numbers buying presents online, Christmas 2007-14
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- Figure 5: Profile of online and off-line gift buyers, Christmas 2014
- How much did they spend?
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- Figure 6: Average amount spent by buyers of each category, Christmas 2014
- Online access
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- Figure 7: Profile of device users, Christmas 2014
- The shopping journey
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- Figure 8: The shopping journey, Christmas 2014
- Online plans for 2015
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- Figure 9: Online shopping plans for Christmas 2015
- How to improve the shopping experience
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- Figure 10: What would improve your Christmas shopping experience? Christmas 2014
- What we think
Issues and Insights
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- Was Black Friday worthwhile?
- The facts
- The implications
- Just how important is Click and Collect?
- The facts
- The implications
- Last year we said that extremes of performance would become the norm – Were we right to do so?
- The facts
- The implications
Trend Application
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- Immaterial World
- Objectify
- Mintel Future: Old Gold
The Market – Christmas 2014
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- Key points
- The retail sector in 2014
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- Figure 11: UK retail sales growth, 2014
- Christmas in perspective
- December as a proportion of the year as a whole.
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- Figure 12: December relative to annual retailer sales vs long term average, 2005-14
- Extra spending in the final quarter because of Christmas.
- Black Friday
- How big were Black Friday sales?
- Impact on December
- What should retailers do about it?
- Consumers – The economic background
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- Figure 13: Employment and unemployment rates, 2007-14
- Consumer confidence
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- Figure 14: How do you feel about your current finances, 2009-15 (Jan)
- The income squeeze is over
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- Figure 15: UK: Earnings growth and inflation, 2009-14
- The housing market has been strong
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- Figure 16: Average house prices: Year on year growth, 2008-14
- Outlook for 2015
- And Christmas 2015?
Online
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- Key points
- Online in 2014
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- Figure 17: All online sales as % all retail sales, 2010-14
- Online sales by sector
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- Figure 18: Online sales by sector, 2014
- Non-store gaining share
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- Figure 19: Key sectors online sales as % all online sales, 2009-14
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- Figure 20: Key sectors online sales as % all online sales, index, 2009-14
- Online through the year
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- Figure 21: Online share of all retail sales, monthly, 2010-14
- Black Friday and Cyber Monday online
- Leading retailers online performance
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- Figure 22: Leading retailers: Online growth, Christmas 2014
Leading Retailers’ Performance
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- Key points
- Christmas 2014 – Sector performance
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- Figure 23: Sector performance, December 2014
- Food retailers
- Sector sales benchmark
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- Figure 24: Leading food retailers Christmas performance, 2014
- Clothing and footwear
- Sector sales benchmark
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- Figure 25: Clothing retailers performance, Christmas 2014
- Mixed goods stores (inc Department stores)
- Sector sales benchmark
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- Figure 26: Mixed goods retailers performance, Christmas 2014
- Other sectors
- Sector sales benchmarks
- Homewares
- Miscellaneous specialists
- Home shopping
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- Figure 27: Other retailers performance, Christmas 2014
The Consumer – Who Bought What and Where?
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- Key points
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- Figure 28: Christmas 2014: Products bought as gifts, December 2014
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- Figure 29: Profile of who bought what, Christmas 2014
- Growth in online
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- Figure 30: Numbers buying presents online, Christmas 2007-14
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- Figure 31: Gift buying online and in-store, Christmas 2014
- Profile of online and off-line buyers
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- Figure 32: Profile of online and off-line gift buyers, Christmas 2014
- Repertoire analysis
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- Figure 33: Number of different types of gifts bought, Christmas 2014
The Consumer – How Much Did They Spend?
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- Key points
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- Figure 34: Average amount spent by buyers of each category, Christmas 2014
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- Figure 35: Average amount spent by buyers of each category, Christmas 2010-14
The Consumer – Online
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- Key points
- The consumer – Devices used
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- Figure 36: Devices used for online purchases, Christmas 2014
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- Figure 37: Profile of device users, Christmas 2014
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- Figure 38: Gifts bought by device used, Christmas 2014
The Consumer – The Shopping Journey
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- Key points
- Prices
- How did people use stores?
- Sales and promotions
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- Figure 39: The shopping journey, Christmas 2015
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- Figure 40: Profile of different shopping journeys, Christmas 2015
Online Plans for 2015
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- Key points
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- Figure 41: Online shopping plans for Christmas 2015
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- Figure 42: Profile of those who will buy more or less online next year, Christmas 2014
The Consumer – How to Improve the Shopping Experience
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- Key points
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- Figure 43: What would improve your Christmas shopping experience? Christmas 2014
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- Figure 44: Who wants what, Christmas 2014
- Who wants what service by type of product bought
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- Figure 45: Services that would improve the Christmas shopping experience by what people bought, Christmas 2014
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