Table of Contents
Executive Summary
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- The market
- Total US restaurant sales and forecast, 2009-19
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- Figure 1: Total US sales and fan chart forecast of Full- and Limited-service restaurants at current prices, 2009-19
- Total US full-service restaurant sales and forecast, 2009-19
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- Figure 2: Total US sales and fan chart forecast of full-service restaurants at current prices, 2009-19
- Total US limited-service restaurant sales and forecast, 2009-19
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- Figure 3: Total US sales and fan chart forecast of limited-service restaurants at current prices, 2009-19
- Market drivers
- Competitive context
- The consumer
- Women rely on deals and discounts more than men
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- Figure 4: Types of food and drink ordered – Any interest, by gender, October 2014
- Parents have more restaurant criteria than non-parents
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- Figure 5: Desired restaurant characteristics – Any important, by presence of children in household, October 2014
- Most restaurant diners order food
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- Figure 6: Part of menu consumers choose, October 2014
- What we think
Issues and Insights
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- How do foodservice operators keep consumers interested in their offerings, when food prices continue to climb?
- The issues
- The implications
- How to cater to dads, the parent who plans to visit restaurants with children more often in 2015?
- The issues
- The implications
- Consumers want healthier and safe foods
- The issues
- The implications
Trend Application
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- Trend: Factory Fear
- Trend: Power of One
- Trend: Click and Connect
Market Size and Forecast
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- Key points
- Sales and forecast of total US restaurant sales, at current prices
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- Figure 7: Total US sales and forecast of restaurants and other eating places, at current prices, 2009-19
- Sales and forecast of total US sales of restaurants, at inflation-adjusted prices
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- Figure 8: Total US sales and forecast of restaurants and other eating places, at inflation-adjusted prices, 2009-19
- Sales and forecast of total market, by segment
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- Figure 9: Total US sales and forecast of restaurants and other eating places, by segment, at current prices, 2009-19
- FSRs have larger market share than LSRs
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- Figure 10: Total US sales of restaurants and other eating places, by segment, at current prices, 2012 and 2014
- Full-service restaurants
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- Figure 11: Total US sales and forecast of full-service restaurants, at current prices, 2009-19
- Figure 12: Total US sales and forecast of full-service restaurants, at inflation-adjusted prices, 2009-19
- Limited-service restaurants
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- Figure 13: Total US sales and forecast of limited-service eating places, at current prices, 2009-19
- Figure 14: Total US sales and forecast of limited-service eating places, at inflation-adjusted prices, 2009-19
- Specialty types of LSRs demonstrate steady growth
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- Figure 15: Total US sales and forecast of limited-service eating places, by type, at current prices, 2009-19
- Fan chart forecasts
- Fan chart forecast for total restaurant sales
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- Figure 16: Total US sales and fan chart forecast of Full- and Limited-service restaurants at current prices, 2009-19
- Fan chart forecast for full-service restaurant sales
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- Figure 17: Total US sales and fan chart forecast of Full-service restaurants at current prices, 2009-19
- Fan chart forecast for limited-service restaurant sales
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- Figure 18: Total US sales and fan chart forecast of limited-service restaurants at current prices, 2009-19
Market Drivers
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- Key points
- FDA finally approved menu labeling laws
- Restaurant employees demand higher wages
- Unemployment decreases, but consumers still spend cautiously
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- Figure 19: Unemployment rate and underemployment, January 2007-October 2014
- Millennials are the most frequent visitors to restaurants and culturally diverse
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- Figure 20: US population, by generation share, 2014
- Consumer confidence on an upswing, but how long will it last?
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- Figure 21: Consumer confidence index, January 2009-March 2014
- Disposable income rose in October 2014
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- Figure 22: Real disposable personal income, January 2007-October 2014
- The NRA’s Performance Index is up
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- Figure 23: National Restaurant Association’s Restaurant Performance Index
Competitive Context
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- Key points
- Food away from home sales are growing
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- Figure 24: Monthly retail sales for food at home and food away from home, 2010-14
- Consumers eat retail to save money, but want restaurant-quality foods
- Full-service restaurants respond to fast casual competition with their own limited-service concepts
- Obesity still a concern, though focus on young children shows progress
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- Figure 25: Prevalence of obesity by gender and age group, among adults age 20 and over, US 2011-12
Marketing Strategies
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- Overview
- Corporate/restaurant transparency
- Corporate/restaurant responsibility
- Technology to better the dining-out experience
- Adapting to the local community
- Pricing promotions
Consumer Data – Overview
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- The majority of consumers plan to spend the same in 2015
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- Figure 26: Types of food and drink ordered – Any interest, by spend – Dining out plans in 2015, October 2014
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- Figure 27: Spend – Dining out plans in 2015, October 2014
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- Figure 28: Attitudes towards spending in 2015, October 2014
- Word-of-mouth more important to diners than restaurant reviews; most purchase food
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- Figure 29: Part of menu consumers choose, October 2014
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- Figure 30: How consumers choose restaurants, October 2014
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- Figure 31: Desired restaurant characteristics, October 2014
Consumer Data – By Gender
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- Key points
- Men have more disposable income than women
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- Figure 32: Desired restaurant characteristics – Very important, by gender, October 2014
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- Figure 33: Types of food and drink ordered – Any interest, by gender, October 2014
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- Figure 34: How consumers choose restaurants, by gender, October 2014
- Men plan to dine out and spend more than women in 2015
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- Figure 35: Spend – Dining out plans in 2015, by gender, October 2014
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- Figure 36: Frequency – Dining out plans in 2015, by gender, October 2014
- Women order sandwiches and salads, while men order breakfast foods
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- Figure 37: Part of menu consumers choose, by gender, October 2014
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- Figure 38: Restaurant/food outlet usage, by gender, October 2014
Consumer Data – By Age
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- Key points
- 25-34-year-olds have growing interest in specialty snack shops; casual dining struggles with attracting younger segment
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- Figure 39: Restaurant/food outlet usage, by age, October 2014
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- Figure 40: Part of menu consumers choose, by age, October 2014
- Those 18-24 don’t like restrictions on saving money; those aged 65+ show least concern with health
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- Figure 41: Desired restaurant characteristics – Any important, by age, October 2014
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- Figure 42: Types of food and drink ordered – Have tried, would try again, by age, October 2014
- Those in the 25-34 age group plan to dine out more often in 2015; 18-24-year-olds suffering higher levels of unemployment
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- Figure 43: Frequency – Dining out plans in 2015, by age, October 2014
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- Figure 44: Spend – Dining out plans in 2015, by age, October 2014
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- Figure 45: Attitudes towards spending in 2015, by age, October 2014
Consumer Data – By Generation
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- Key points
- iGeneration/Millennials focused on saving, while avoiding sacrifice
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- Figure 46: Types of food and drink ordered – Have tried, would try again, by generations, October 2014
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- Figure 47: Restaurant/food outlet usage, by generations, October 2014
- Older Millennials have a variety of considerations, when deciding where to dine out
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- Figure 48: Part of menu consumers choose, by generations, October 2014
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- Figure 49: Desired restaurant characteristics – Any important, by generations, October 2014
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- Figure 50: How consumers choose restaurants, by generations, October 2014
- iGeneration/Millennials plan to bring food to work more in 2015, in order to save money
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- Figure 51: Frequency – Dining out plans in 2015, by generation, October 2014
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- Figure 52: Spend – Dining out plans in 2015, by generations, October 2014
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- Figure 53: Attitudes towards spending in 2015, by generations, October 2014
Consumer Data – By Income
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- Key points
- Focus on nutrition/health rises with income
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- Figure 54: Types of food and drink ordered – Have tried, would try again, by household income, October 2014
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- Figure 55: Part of menu consumers choose, by household income, October 2014
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- Figure 56: Desired restaurant characteristics – Any important, by household income, October 2014
- Lower-income respondents plan to spend less and higher incomes plan to spend about the same in 2015
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- Figure 57: Spend – Dining out plans in 2015, by household income, October 2014
Consumer Data – By Race
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- Key points
- Black iGeneration/Millennials are an important restaurant demographic
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- Figure 58: Restaurant/food outlet usage, by race, October 2014
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- Figure 59: Part of menu consumers choose, by race, October 2014
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- Figure 60: Types of food and drink ordered – Any interest, by race, October 2014
- Blacks plan to bring their food to work more in 2015 to save money
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- Figure 61: Attitudes towards spending in 2015, by race, October 2014
Consumer Data – By Hispanics
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- Key points
- Hispanics love burgers and breakfast
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- Figure 62: Restaurant/food outlet usage, by Hispanic origin, October 2014
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- Figure 63: Part of menu consumers choose, by Hispanic origin, October 2014
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- Figure 64: Desired restaurant characteristics – Any important, by Hispanic origin, October 2014
- Hispanics like to share their opinions on social media, and independently owned restaurants
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- Figure 65: How consumers choose restaurants, by Hispanic origin, October 2014
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- Figure 66: Types of food and drink ordered – Have tried, would try again, by Hispanic origin, October 2014
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- Figure 67: Attitudes towards spending in 2015, by Hispanic origin, October 2014
- Hispanics plan to dine out and spend more in 2015
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- Figure 68: Frequency – Dining out plans in 2015, by Hispanic origin, October 2014
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- Figure 69: Spend – Dining out plans in 2015, by Hispanic origin, October 2014
Consumer Data – By Parents
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- Key points
- Men want dining experience to be the same, whether they are with their children or not
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- Figure 70: Frequency – Dining out plans in 2015, by gender and parent status, October 2014
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- Figure 71: Frequency – Dining out plans in 2015, by gender and parent status, October 2014
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- Figure 72: How consumers choose restaurants, by parent status, October 2014
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- Figure 73: How consumers choose restaurants, by parent status, October 2014
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- Figure 74: How consumers choose restaurants, by presence of children of in household, October 2014
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- Figure 75: Desired restaurant characteristics – Any important, by presence of children in household, October 2014
- Parents seek a variety of foods, and portability helps
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- Figure 76: Part of menu consumers choose, by presence of children in household, October 2014
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- Figure 77: Restaurant/food outlet usage, by presence of children in household, October 2014
- Parents are more sensitive to environmental and social issues
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- Figure 78: Frequency – Dining out plans in 2015, by presence of children in household, October 2014
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- Figure 79: Spend – Dining out plans in 2015, by presence of children in household, October 2014
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- Figure 80: Attitudes towards spending in 2015, by presence of children in household, October 2014
Consumer Data – By Region
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- Key points
- Northeasterners enjoy breakfast foods, while Westerners focus on social issues
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- Figure 81: Part of menu consumers choose, by region, October 2014
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- Figure 82: Types of food and drink ordered – Have tried, would try again, by region, October 2014
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- Figure 83: Desired restaurant characteristics – Any important, by region, October 2014
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- Figure 84: How consumers choose restaurants, by region, October 2014
Consumer Data – By Area
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- Key points
- Rural consumers trust opinions of friends and family more than restaurant reviews
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- Figure 85: Desired restaurant characteristics – Any important, by area, October 2014
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- Figure 86: How consumers choose restaurants, by area, October 2014
- Urbanites eat more breakfast foods
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- Figure 87: Part of menu consumers choose, by area, October 2014
- Urbanites to spend more money and support social issues in 2015
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- Figure 88: Spend – Dining out plans in 2015, by area, October 2014
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- Figure 89: Attitudes towards spending in 2015, by area, October 2014
Appendix – Consumer Data – Overview
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- Figure 90: Types of food and drink ordered – Have tried, would try again, by presence of children in household, October 2014
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- Figure 91: Types of food and drink ordered – Any interest, by frequency – Dining out plans in 2015, October 2014
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- Figure 92: Desired restaurant characteristics – Any important, by part of menu consumers choose, October 2014
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- Figure 93: Desired restaurant characteristics – Any important, by part of menu consumers choose, October 2014
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- Figure 94: Desired restaurant characteristics – Any important, by part of menu consumers choose, October 2014
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- Figure 95: How consumers choose restaurants, by purchase locations, October 2014
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- Figure 96: How consumers choose restaurants, by purchase locations, October 2014
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- Figure 97: How consumers choose restaurants, by purchase locations, October 2014
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- Figure 98: Frequency – Dining out plans in 2015, by spend – Dining out plans in 2015, October 2014
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- Figure 99: Types of food and drink ordered, October 2014
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- Figure 100: Restaurant/food outlet usage, October 2014
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Appendix – Consumer Data – By Age
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- Figure 101: Types of food and drink ordered – Any interest, by age, October 2014
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- Figure 102: How consumers choose restaurants, by age, October 2014
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Appendix – Consumer Data – By Generation
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- Figure 103: Desired restaurant characteristics – Any important, by generations, October 2014
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Appendix – Consumer Data – By Income
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- Figure 104: Restaurant/food outlet usage, by household income, October 2014
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- Figure 105: How consumers choose restaurants, by household income, October 2014
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Appendix – Consumer Data – By Race
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- Figure 106: Frequency – Dining out plans in 2015, by race, October 2014
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- Figure 107: Spend – Dining out plans in 2015, by race, October 2014
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- Figure 108: Desired restaurant characteristics – Very important, by race, October 2014
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- Figure 109: Desired restaurant characteristics – Any important, by race, October 2014
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Appendix – Consumer Data – By Hispanics
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- Figure 110: Desired restaurant characteristics – Very important, by Hispanic origin, October 2014
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- Figure 111: Types of food and drink ordered – Any interest, by Hispanic origin, October 2014
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Appendix – Consumer Data – By Parents
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- Figure 112: Types of food and drink ordered – Have tried, would try again, by presence of children in household, October 2014
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- Figure 113: Restaurant/food outlet usage, by demographics, October 2014
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- Figure 114: Desired restaurant characteristics - Any important, by parents, October 2014
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- Figure 115: Desired restaurant characteristics - Very important, by Parents, October 2014
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Appendix – Consumer Data – By Area
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- Figure 116: Restaurant/food outlet usage, by area, October 2014
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- Figure 117: Types of food and drink ordered – Have tried, would try again, by area, October 2014
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Appendix – Trade Associations
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