Table of Contents
Executive Summary
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- The market
- Value forecast
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- Figure 1: Value forecast of UK television sales, 2009-19
- Segment performance
- Most TVs sold in 2014 will be smart
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- Figure 2: Share of television volume sales, by smart technology, 2012-14
- Companies, brands and innovations
- Market share
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- Figure 3: Volume share of television sales, by brand, 2012 and 2013
- The consumer
- Smart TVs now in a quarter of homes
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- Figure 4: Household ownership of televisions, by television type, August 2014
- Some 35% of TV owners still have three or more sets at home
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- Figure 5: Number of televisions in the home, June 2013 and August 2014
- Smart TVs yet to establish a presence in secondary rooms
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- Figure 6: Household ownership of televisions, by room, August 2014
- Smart TVs will transform online viewing patterns
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- Figure 7: Devices used to watch TV programmes and films via stream or download, August 2014
- A quarter of online viewers switch to secondary devices due to lack of direct access
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- Figure 8: Attitudes towards online viewing and televisions in the home, August 2014
- Picture quality is still key for consumers
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- Figure 9: Purchasing influences, August 2014
- Two fifths of TV owners interested in upgrading to 4K
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- Figure 10: Ownership and interest in Ultra HD 4K TVs, August 2014
- Ultra HD adoption will be dependent on compatible content
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- Figure 11: Attitudes towards 4K TVs, August 2014
- What we think
Issues and Insights
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- In light of the lack of 4K content, how can brands drive sales of Ultra HD TVs?
- The facts
- The implications
- Will young consumers discard their televisions as viewing moves online?
- The facts
- The implications
Trend Application
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- Trend: The Nouveau Poor
- Trend: Green and Lean
- Mintel Futures: Access Anything, Anywhere
Market Drivers
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- Key points
- Less than one in 10 spending spare cash on home electronics
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- Figure 12: Trends in what consumers’ extra money is spent on, September 2013-September 2014
- Average price of AV products fell in 2013
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- Figure 13: Annual consumer prices inflation, 2013
- TV market reaps the rewards of the football once again
- EU legislation sees energy saving become a hot topic
- Watching TV still the ‘most missed’ media activity…
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- Figure 14: Media activity that consumers would miss the most if it were taken away, 2007-13
- …however, only half of 16-24s’ viewing time involves watching live TV
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- Figure 15: Proportion of watching activities, by age, 2014
- Consumers more than twice as likely to have access to a tablet than a smart TV
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- Figure 16: Household ownership of computers and smart TVs, January 2012-June 2014
- Broadband and broadcast infrastructure not up to speed in time for 4K
Who’s Innovating?
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- Key points
- Curved TVs give premium designs a new angle
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- Figure 17: LG’s 77” curved OLED TV, unveiled at the IFA exhibition in September 2014
- The race to deliver 4K content is on
- Smart partnerships give brands standout features
- Dolby crosses the AV line
Market Size and Forecast
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- Key points
- Value of Ultra HD TVs to offset falling demand
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- Figure 18: Total value and volume of television sales, 2009-19
- Figure 19: Average selling price of televisions in the UK, 2009-19
- Forecast
- Value
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- Figure 20: Value forecast of UK television sales, 2009-19
- Volume
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- Figure 21: Volume forecast of UK television sales, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- LED screens set to wipe out plasma and standard LCDs
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- Figure 22: Volume sales of televisions, by display type, 2011-13
- Figure 23: Share of television volume sales, by type of set, 2011-13
- Most TVs sold in 2014 will be smart
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- Figure 24: Share of television volume sales, by smart technology, 2012-14
- Figure 25: Proportion of large-screen TVs (32”+) on the Currys website that feature smart technology, February 2013-October 2014
Market Share
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- Key points
- South Korean giants appear set for further domination
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- Figure 26: Volume share of television sales, by brand, 2009-13
Companies and Products
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- Key points
- LG Electronics
- Company overview
- Products and recent activity
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- Figure 27: LG’s 77” curved OLED TV, unveiled at the IFA exhibition in September 2014
- Financial performance
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- Figure 28: LG Electronics key financials, 2012 and 2013
- Strategy
- Panasonic Corporation
- Company overview
- Products and recent activity
- Financial performance
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- Figure 29: Panasonic Corporation key financials, 2012/13 and 2013/14
- Strategy
- Samsung Electronics
- Company overview
- Products and recent activity
- Financial performance
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- Figure 30: Key financials for Samsung Electronics and consolidated subsidiaries, 2012 and 2013
- Strategy
- Sony Corporation
- Company overview
- Products and recent activity
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- Figure 31: Sony’s S9 curved Ultra HD 4K TV, launched 2014
- Financial performance
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- Figure 32: Key financials for Sony Corporation and consolidated subsidiaries, 2012/13 and 2013/14
- Strategy
Brand Communication and Promotion
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- Key points
- Adspend steadies in preparation for Ultra HD launch
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- Figure 33: Advertising expenditure on televisions, 2010-13
- Samsung ahead of the curve
The Consumer – TVs in the Home
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- Key points
- Smart TVs now in a quarter of homes…
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- Figure 34: Household ownership of televisions, by television type, August 2014
- …but 3D lags behind
- The financial divide – tighter budgets have restricted the reach of smart and 3DTVs
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- Figure 35: Household ownership of televisions, by financial situation, August 2014
- More than a third still have three or more sets at home
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- Figure 36: Number of televisions in the home, June 2013 and August 2014
- Smart TVs yet to establish a presence in secondary rooms
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- Figure 37: Household ownership of televisions, by room, August 2014
The Consumer – Online Viewing
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- Key points
- Smart TVs will transform online viewing patterns
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- Figure 38: Devices used to watch TV programmes and films via stream or download, August 2014
- Millennials – a generation divorced from linear TV
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- Figure 39: Devices used to watch TV programmes and films via stream or download, by age, August 2014
- A quarter of online viewers switch to secondary devices due to lack of direct access
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- Figure 40: Attitudes towards online viewing and televisions in the home, August 2014
The Consumer – Purchasing Influences
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- Key points
- Picture quality is still key for consumers
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- Figure 41: Purchasing influences, August 2014
- Demonstrating the cost saving of A+ energy-rated TVs would interest over-65s
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- Figure 42: Purchasing influences, by age, August 2014
- Trade in 1080p for 4K campaign could spark interest
The Consumer – 4K TVs
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- Key points
- Two fifths of TV owners interested in upgrading to 4K
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- Figure 43: Ownership and interest in Ultra HD 4K TVs, August 2014
- Half of parents interested in acquiring 4K TVs
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- Figure 44: Interest in Ultra HD 4K TVs, by parental status, August 2014
- Ultra HD adoption will be dependent on compatible content
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- Figure 45: Attitudes towards 4K TVs, August 2014
- Men more engaged, but still unlikely to upgrade purely for 4K
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- Figure 46: Attitudes towards 4K TVs, by gender, August 2014
Appendix – Market Size and Forecast
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- Figure 47: Best- and worst-case value forecast of UK television sales, 2014-19
- Figure 48: Best- and worst-case volume forecast of UK television sales, 2014-19
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