Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK red meat market, value sales, 2009-19
- Market factors
- The retail price of red meat rises ahead of overall food inflation
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- Figure 2: Retail price index of red meat, poultry and all food, 2009-14
- Growth in consumer spending bodes well for the red meat market
- The ageing population presents a challenge
- Companies, brands and innovation
- Own-label has a strong presence in the processed red meat market
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- Figure 3: Leading brands’ shares in the UK canned meat market, by value, 2013/14*
- Continental meats attract new launches
- Tesco and Asda continue to stay at the top of adspend
- The consumer
- Nearly nine in 10 people eat red meat
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- Figure 4: Red meat consumption occasions, July 2014
- Value for money most important consideration for buyers
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- Figure 5: Important factors when buying red meat, July 2014
- Steak remains a treat for many
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- Figure 6: Red meat usage behaviour, July 2014
- Three in four users concerned about origin of red meat
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- Figure 7: Attitudes towards red meat, July 2014
- One in three interested in cheaper cuts of meat
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- Figure 8: Supermarket red meat product enticements, July 2014
- What we think
Issues and Insights
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- Cheaper cuts offer scope to engage cost-conscious consumers
- The facts
- The implications
- Versatility
- The facts
- The implications
Trend Application
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- One in four interested in tracing red meat back to the exact source
- Half meat, half vegetable protein products could benefit the environment and consumers
- On-receipt recipes have potential to encourage consumers to see red meat as more versatile
Market Drivers
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- Key points
- Retail price of red meat rises ahead of overall food’s
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- Figure 9: Retail price index of red meat, poultry and all food, 2009-14
- Consumers find themselves in a better financial situation in 2014
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- Figure 10: Consumers’ financial health index, January 2009-July 2014
- Consumers eat red meat despite negative health messages
- Core red meat eaters set to decline over the next five years
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- Figure 11: Trends in the age structure of the UK population, 2009-14 and 2014-19
- Academics warn that current red meat consumption is not sustainable
- Academics warn of red meat consumption
- Little interest from consumers despite government policy to reduce greenhouse gas emissions
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Continental meats attract new launches
- Flavoured meats inspired by Americana trend
- Unusual meats appear in the market with one in three red meat eaters interested
- Convenience a driver behind new product launches
- Re-inventing the roast
- Microwaveable meat speeds up preparation time
Market Size and Forecast
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- Key points
- Red meat market is flat in the recession
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- Figure 12: UK retail value sales of red meat, 2009-19
- Figure 13: UK retail value sales of fresh/frozen beef, pork and lamb, 2009-19
- Red meat market expected to see steady growth
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- Figure 14: Forecast of UK retail value sales of red meat, 2009-19
- Forecast methodology
Segment Performance
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- Key points
- Steady growth in unprocessed raw red meat
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- Figure 15: GB retail value sales of unprocessed raw beef, pork and lamb, 2009-14
- Figure 16: UK retail value sales of offal, 2009-14
- Strong growth in processed red meat in 2013
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- Figure 17: GB retail value sales of processed meats, 2009-14
Market Share
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- Key points
- Own-label dominates unprocessed meat
- Princes sees sales fall but remains the largest manufacturer in canned meat
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- Figure 18: Leading brands’ sales and shares in the UK canned meat market***, by value and volume, 2012/13 and 2013/14
- Figure 19: Leading manufacturers’ sales and shares in the UK canned meat market***, by value and volume, 2012/13 and 2013/14
- Own-label dominates frozen burgers and sausages
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- Figure 20: Leading brands’ sales and shares in the UK frozen burgers and sausages*** market, by value and volume, 2012/13 and 2013/14
- Figure 21: Leading manufacturers’ sales and shares in the UK frozen burgers and sausages*** market, by value and volume, 2012/13 and 2013/14
Companies and Products
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- ABP Food Group
- Recent activity
- Product range and innovation
- Promotion
- Cranswick Plc
- Recent activity
- Product range and innovation
- Promotion
- Danish Crown UK Ltd
- Recent activity
- Product range and innovation
- Karro Food Group
- Trade bodies
- Agriculture and Horticulture Development Board
- Welsh Lamb and Beef Producers Ltd (WLBP)
- Quality Meat Scotland (QMS)
- Hybu Cig Cymru – Meat Promotion Wales
Brand Communication and Promotion
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- Key points
- Tesco and Asda continue to stay at the top of adspend
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- Figure 22: Advertising expenditure by selected red meat operators, 2010-14
- Kerry Foods is the biggest branded spender on advertising
- Trade bodies EBLEX and BPEX launch advertising campaigns in 2014
The Consumer – Usage of Red Meat
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- Key points
- Nearly nine in 10 people eat red meat
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- Figure 23: Red meat consumption occasions, July 2014
- Ready-to-eat meat is most popular type
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- Figure 24: Frequency of red meat usage, by type, July 2014
- Frequent usage peaks among 16-24s
- Women more likely to not eat red meat
The Consumer – Choice Factors
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- Key points
- Value for money most important consideration for buyers
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- Figure 25: Important factors when buying red meat, July 2014
- Strong interest in quality
- Convenience sparks widespread interest
- Animal welfare and British origin struggle to appeal
The Consumer – Behaviour Related to Red Meat
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- Key points
- Steak remains a treat for many
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- Figure 26: Red meat usage behaviour, July 2014
- Costs lead many to limit red meat purchases
- Supermarkets face competition from discounters, butchers and online
- Hard discounters see strong growth in fresh meat sales
- One in five users buy red meat from butchers on a regular basis
- Online purchasing of red meat is low
- One in five limit red meat intake for health reasons
- Effects of horsemeat scandal linger – one in eight opt for higher-quality processed meat
The Consumer – Attitudes Towards Red Meat
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- Key points
- Three in four users concerned about origin of red meat
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- Figure 27: Attitudes towards red meat, July 2014
- Younger consumers have less confidence in cooking red meat
- Half of red meat users prefer poultry to meat, seeing it as more versatile
The Consumer – Red Meat Enticements
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- Key points
- One in three interested in cheaper cuts of meat
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- Figure 28: Supermarket red meat product enticements, July 2014
- One in three interested in unusual types of meat
- Beef from premium breeds of cow scores high interest with consumers
- One in eight interested in half meat and half vegetable protein products
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