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Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
“In China, the number of people above the aged 60 or over will reach 400 million in the early 2030s, representing a quarter of the country’s total population. To put this into perspective, the total US population is officially forecast to be 359.4 million in 2030. The United Nations forecasts that 30% of all Chinese people will be older than 60 by 2040, and a quarter of the ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
ConsumerConsumer
Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.
Issues and Insights
Trend Applications
Getting to Know China’s Over-55s
The Consumer – Current Financial Situations
The Consumer – Changes in Spending Habits
The Consumer – Discretionary Spending Habits
The Consumer – Plans for the Coming Year
The Consumer – Holiday Plans for the Coming Year
The Consumer – Attitudes to Shopping
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Targeting the Over-55s, Or Not?
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – The Consumer – Current Financial Situation 1
Appendix – The Consumer – Current Financial Situation 2
Appendix – The Consumer – Changes in Spending Habits
Appendix – The Consumer – Discretionary Spending Habits
Appendix – The Consumer – Plans for the Coming Year
Appendix – The Consumer – Holiday Plans for the Coming Year
Appendix – The Consumer – Attitudes to shopping
Appendix – Further Analysis by Target Groups
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