"In September 2014, Apple announced the launch of its Apple Watch, while Intel announced its partnership to produce smartwatches with Fossil. While the consumer wearable tech market had launched a decade prior with GoPro’s Hero line of cameras, these announcements pushed wearable tech into the limelight."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Potential
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Participation in Sports
The Fashion Challenge
Ownership of Wearable Tech
Intent to Purchase Wearable Tech
Interest in Fitness Tech Hardware
Historic Gifting and Intent to Gift
Expected Spend on Purchases
Interest in Tracking Physical Activity
Interest in Smartwatch Features
Interest in Monitoring Sleep
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Consumer Tables
31st August 2017
“About a third of adults own or expect to own smart ear buds, smart glasses, and virtual reality headsets, but fewer than 10% have purchased them. Convincing potential buyers that the time for a purchase is now likely requires on-the-ground marketing in which potential buyers can have a personal ... 
16th December 2016
“Experience-oriented and social media savvy tweens can provide brands with firsthand exposure to their engagement with their products and services through Snapchat Spectacles.”
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Crowded field, limited recognition
