Cooking Enthusiasts - US - November 2015
Cooking Enthusiasts - US - November 2015

"Although the share of Cooking Enthusiasts is stable in 2015 versus 2014, the drop from 2013 indicates a longer-term trend which is also reflected in slight declines in the proportion of people who say they cook three or more times per week."

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Cooking Enthusiast Market
Cooking Segments
Market Factors
Cooking Trends – What You Need to Know
Cooking Trends – What’s Cooking?
Cooking Trends – What’s Simmering Down?
Cooking Trends – What’s Heating Up?

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Cooking Frequency, Enjoyment, Skills, Motivations
Alternatives to Cooking
Acquisition of Cooking Skills
Recipe Sources
Factors Impacting Recipe Selection
Attitudes toward Trying New Recipes
Meal Planning
Cooking With Children and Partners
Cooking For Others
Attitudes toward Cooking for Others

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations
Appendix: Qualitative Research