"Growth has been small but consistent year-over-year from 2011 to estimated 2015, with low, single-digit growth. Overall sales are expected to continue upward at a similar pace, as dark spirits trend and vodka, the largest spirits segment, continues to post small but positive gains."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Terminology
Core Consumers
White Spirits Cross-consumption
White Spirits versus Dark Spirits Preferences
The Vodka Drinker
The White/Light Rum Drinker
The Tequila Drinker
The Gin Drinker
Price Preference
Purchase Influencers
Purchase Location
Preferred Attributes
Attitudes toward Flavor Innovation and Health
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Leading Companies – Vodka
Leading Companies – Rum
Leading Companies – Tequila
Leading Companies – Gin
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
2nd June 2016
“As rum volume and dollar sales decline, the segment is in need of innovation to keep up with current consumer trends toward new, sophisticated flavors and premiumization. Horchata flavors have already been seeping into the non-alcoholic beverage market. The flavor will also likely be of interest to key generational and ... 
8th January 2016
“While many consumers say there are too many flavors in the white spirits category, that have effectively ruined segments like vodka, those who are frequent and premium white spirits drinkers are open to more complex, sophisticated flavors – similar to dark spirits’ heritage.”
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Slow white spirits growth continues
