"The shampoo, conditioner, and hairstyling product market is stable, posting steady gains of 2-3% on a yearly basis since 2011, with similar growth trends expected through 2019. Current hairstyle trends and consumer perceptions of having healthy hair are driving sales of conditioners, shampoo alternatives, and smoothing products. Looking forward, category growth will continue to be inspired by skincare trends as well as the growing diversity of haircare consumers."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Hair Type
Hair Type by Product Usage
Shampoo Usage
Conditioner Usage
Styling Product Usage
Usage of Hair Treatments, Oils, and Serums
Haircare Purchase Influencers
Attitudes toward Hairstyling
Interest in New Products
Benefits of Anti-aging Haircare
Benefits of BB and CC Hair Creams
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Shampoo, Conditioner, and Hairstyling Products
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
21st September 2015
“Growth in the haircare category has been stable, however, hairstyling products struggle to gain as female shoppers are opting for more natural, product-less styles. Official haircare sponsor of NYFW (New York Fashion Week), TRESemmé, aims to immerse women in fashion trends with its physical and digital initiatives to generate excitement ... 
13th July 2015
“The saturated and competitive haircare market creates an opportunity for brands to stand-out by delivering customized, quality products that appeal to haircare shoppers who are typically motivated by price and convenience.”
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Shampoo and conditioner sales continue to outgain styling products
