Household Paper Products - US - February 2015
Household Paper Products - US - February 2015

“While a budget-conscious mindset among household paper product purchasers has kept sales growth in check, opportunities exist for brands and retailers to offer value in the form of superior quality, added benefits, and new use occasions.”

– John Owen, Senior Household Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Retail Channels

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Household Usage Trends
Household Usage – Key Demographics
Usage Frequency
Brands Used Most Often

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Toilet Tissue
Brand Share – Paper Towels
Brand Share – Facial Tissue
Brand Share – Paper Napkins
Brand Share – Flushable Wet Wipes
Brand Share – Hand/Face Moist Towelettes
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Trade Associations