“The soap, bath and shower category continues to grow steadily as a fundamental element of personal hygiene. Opportunities do exist for makers and marketers of soap, bath and shower products to improve transparency and efficacy claims, focus on the differentiated needs of the multicultural consumer, and address efficiencies in product usage to match fast-paced consumer lifestyles.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Segment Performance
Segment Performance – Liquid Body Wash
Segment Performance – Bar Soap
Segment Performance – Liquid Hand Soap
Segment Performance – Hand Sanitizer
Segment Performance – Bath Products
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Usage
Gender-specific vs. Unisex Product Use
Reasons for Using Gender-specific Products
Usage Behaviors
Interest in New Product Attributes and Claims
Liquid Hand Soap and Hand Sanitizer Usage Behaviors
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share and Usage – Liquid Body Wash
Brand Share and Usage – Bar Soap
Brand Share and Usage – Liquid Hand Soap
Brand Share – Hand Sanitizer
Brand Share – Bath Products
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
4th February 2016
“The Microbead-Free Waters Act of 2015 was officially passed in December, banning the use of microbeads in the US beginning in 2017. The ban is in-line with broader concerns regarding personal care ingredients and may draw further attention to ingredient controversies.” 
8th October 2015
“Clean the World, a nonprofit in the US, collects left over bar soaps from over 4,000 hotels, strips them of bacteria, and molds them into new bars which are donated to countries in need. This may inspire cause marketing among soap, bath, and shower brands, helping to set brands ...
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How can industry players reassure consumers regarding product safety and efficacy?
