The sugar and alternative sweeteners category reached almost $5 billion in 2014, representing growth of only 3% from 2009-14. Sugar’s negative impact on health has impaired growth; however, honey represents the category sweet spot and is indicative of the future natural direction of the market. At the same time consumers are demanding more natural sweeteners, they remain confused about which sweeteners truly are natural and the differences between types ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Sugar Types Used
Sugar Substitutes Used or Seen
Sugar Substitutes Considered Natural
Sweetened Products
Purchase Factors
Behaviors Related to Sugar and Sugar Substitutes
Attitudes toward Sugar and Sugar Substitutes
Consumer Segmentation
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Manufacturer Sales of Sugar and Alternative Sweeteners
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
27th January 2016
“The latest US Dietary Guidelines now include a recommendation for limiting added sugar in one’s diet, aiming to minimize its negative impact on health. Some manufacturers believe proposed nutrition label changes highlighting added sugars may cause consumer confusion.” 
29th September 2015
“The latest proposed changes to the Nutrition Facts label aim to require the %DV (percent daily value) for added sugars to help consumers make more informed food decisions. However, some think the change will cause consumer confusion.”
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Negative health perceptions impacting sales
