“To help encourage growth, market players must combat cannibalization within the category by promoting complementing suites of products for greater efficacy, focus on improving the multifunctional capabilities of air care products.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
The Market – What You Need to Know
Market Size and Forecast
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Breakdown
Market Perspective
Market Factors
Key Players – What You Need to Know
Manufacturer Sales of Air Care
What’s Working?
What’s Struggling?
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Product Innovations
Appendix – Data Sources and Abbreviations
Appendix – Market
Appendix – Key Players
Appendix – Consumer
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
What’s Next?
The Consumer – What You Need to Know
Product Usage
Format Perceptions
Purchase Influencers – Scents
Attitudes toward Air Care
17th November 2015
“While air fresheners are generally perceived as being safer than scented candles, concerns over the safety of air care ingredients are still impacting the market. Increased transparency of the ingredients used in air care products may help to ease consumer concerns.” 
7th July 2015
“The Life Scents line by Air Wick appeals to consumers on a more emotional level by using technology to create a multi-dimensional fragrance, resulting in a scent that more closely mimics real-life experiences in the home.”
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Combat cannibalization within category
