“Foodservice operators who focus primarily on smoothies are experiencing competition from brands that are not smoothie-centric, retail products, and consumers preparing their own smoothies at home. Operators need to show consumers their products have value, by offering fresh ingredients, produce that consumers may find hard to source, or items that are more expensive at home. Further, they have the advantage that their freshly made, easily customizable beverages retain the taste ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Marketing Strategies
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Menu Analysis – Smoothies
Correspondence Analysis – Made to Order Smoothies – March 2015
Consumer Data – Overview
Consumer Data – By Gender
Consumer Data – By Age
Consumer Data – By Generation
Consumer Data – By Income
Consumer Data – By Race and Hispanics
Consumer Data – By Parents
Consumer Data – By Region
Consumer Data – By Area
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Overview
Appendix – By Gender
Appendix – By Age
Appendix – By Generation
Appendix – By Income
Appendix – By Race and Hispanics
Appendix – By Parents
Appendix – By Region
Appendix – By Area
Correspondence analysis – Methodology
Appendix – Menu Analysis
Appendix – Trade Associations
23rd September 2016
“The idea of a happy hour has most commonly been associated with alcoholic beverages and FSRs; however, QSRs are increasingly putting a family friendly spin on happy hours by serving up discounts on some of their popular non-alcoholic beverage options that range from soft drinks to shakes and smoothies.”
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Making customized smoothies at home helps consumers save money and time
